Thursday, September 22, 2011

monitr launches privacy auditing partner program

If you require a cost effective and reliable software service to help you perform online cookie audits and compliance reviews for your clients, monitr™ could be for you.

The monitr™ partner program provides you with the technology and services to perform one time privacy audits and ongoing privacy audits so you can focus on delivering advice and guidance to your clients.

If you are in the EU or UK right now, your clients are either already asking you about the impending cookie laws or they will do so very soon.

We can help you to solve their problems.

Some of the organizations who can benefit from our partner program include:

Advertisers

Digital Campaign Managers
Audience Research Specialists
Behavioural Targeting Companies

Consultants

Enterprise
Privacy
Digital

Associations

Media
Advertising
Ecommerce

Law Firms

Corporate
Government
Independent

Read about UK Cookie Law or enquire about our partner program.

Friday, September 16, 2011

ICO Privacy Guides Online Now

The Information Commissioner's Office (ICO) has finally gathered its guidance on electronic privacy laws in one place.

ICO Guide to the Privacy and Electronic Communications Regulations

The UK's data protection watchdog's guidance includes amendments made to the Privacy and Electronic Communications Regulations (PECR) in May. The changes transposed an EU Directive into national law.

The amendments included changes to rules on email marketing and for gaining internet users' consent to 'cookies' – small text files that websites store about users' online activity. It also introduced a requirement for organisations to inform the Information Commissioner's Office (ICO) about all personal data breaches.

The ICO's new centralised guide does not include any updated guidance on how businesses can comply with the new laws on cookies. The issue over how businesses can obtain users' consent to cookies in a non-obtrusive way continues to be heavily debated.

Further reading on this over at Out-Law.com

Europes New Cookie Rules Webinar

Most website operators across the EU and the UK are starting to become aware of Europe's new cookie laws and the immediate steps they need to comply.

Less talked about are the implications of the new EU and UK cookie laws for US Companies.

If you are interested in a 90 minute webinar exploring just this, then you may want to register for this upcoming webinar on September 21, 2011:

Europe’s New Cookie Rules: The Impact on Online Marketing and Practical Compliance Strategies for U.S. Companies

Sign Up for Webinar

Agenda

Although new regulations in the European Union governing the use of cookies started coming into effect in May, there is still substantial uncertainty about what the new rules require and what practical steps can be taken to comply with them. This webinar will provide an overview of the new rules, a status update on their implementation in national European law and practical strategies for achieving compliance. A special focus will be the impact of the new rules on online marketing.

Among other things, attendees will learn answers to the following questions:

• At a practical level, what do the new rules mean for businesses with an active online presence?

• What steps are companies taking to meet the new requirements?

• What is the likely impact of the new rules on U.S.-based companies?

• How are the requirements likely to evolve over time?

Who should attend and why?

• In-house lawyers and privacy professionals for organizations with sales and marketing activities in Europe

• Lawyers or business executives active in the digital advertising industry

Speakers

Robert Stankey
Davis Wright Tremaine LLP


Bob Stankey advises clients on data protection and privacy law in an international context. A former senior in-house lawyer with several technology and telecom companies, he practiced in London for many years and is a UK-qualified solicitor as well as a US lawyer. Bob helped clients lobby in Brussels on the EU’s revisions to the e-Privacy Directive, which contains the new cookie rules. He earned a J.D., an M.B.A., and a B.A., with distinction, from the University of Virginia.

Adam Shoemaker
Davis Wright Tremaine LLP


Adam Shoemaker is a member of DWT’s privacy and data security practice. He advises clients on compliance with EU data protection laws and online marketing and media issues. He earned a J.D. from Harvard Law School, an M.A. from the University of Iceland, and a B.A. from Williams College.

Sign Up for Webinar

Tuesday, September 13, 2011

Perform a cookie audit advises AOP

Lee Baker from The Association of Online Publishers (AOP) in the UK has advised all its members to perform a cookie audit on all of their websites.

Legislative change, introduced by the revised EU Privacy and Communications Directive, which will be enforced in the UK next year, means that publishers will have to ensure they obtain “consent” from users when collecting, tracking and storing their data.

The boom in publishers collecting, storing and sharing online visitor and customer data for commercial gain has prompted the EU and the UK to institute new data privacy laws requiring consent from online visitors prior to using cookies.

“The AOP advises members to at least have done a cookie audit and know how cookies are being deployed across their sites and how they are harvesting data when the ICO comes knocking next year.” says Lee Baker, AOP Director.

monitr™ is a cookie auditing and monitoring service that performs one time cookie audits and ongoing cookie audits for website operators.

Based on current research provided by AOP members, it has been identified that data, audience profiling and paid-for mobile content will be key for online publishers.

Other key findings:

- Paid content across mobile devices, in particular tablets, are emerging as the primary platforms for paid content. Last year, responses showed that websites would be the main platform.

- Eight in ten publishers have invested in mobile sites, and nine out of ten have mobile-optimised sites

- The top three business opportunities cited for publishers were tablets (94%), adoption of smartphones (92%) and mobile web (81%)

- The top three threats to publishers’ businesses cited were the economy (67%), government and legal restrictions (50%) and the EU privacy directive (48%)

Full Story Here

Thursday, September 8, 2011

monitr is live and in private beta

Our stake is in the ground. monitr.com is live and in private beta as of today.

monitr™ is a cookie auditing and monitoring service for corporate, government, ecommerce and media organizations.

Cookie auditing and monitoring is fast becoming a business necessity for website owners around the world.

New data privacy legislation in the European Union, United Kingdom and proposed "Do Not Track" policies in the United States means website operators must begin seeking opt-in or opt-out consent from website visitors if they are using cookies or tracking tags.

All of the European media clients who use our real time content trending service www.publishflow.com began asking us about this a few months ago. They wondered if we would we be able to build a cookie auditing and monitoring capability into the publishflow™ service.

We thought long and hard about that and decided that the business opportunity extends well beyond just media websites. It is every website in every industry in the EU and UK right now. And soon to be the US.

Every single website operator needs a cookie audit. Big market, big opportunity to build a cost effective web service to satisfy the coming demand for cookie audits.

So when can you get your own cookie auditing and monitoring account from monitr™?

You can sign up now for your free cookie audit.

Till then, if you are in the UK, start reading about the UK Cookie Law and consider monitr™ as a solution.