Whether you agree or disagree with the EU cookie law and the UK cookie law, the fact is you need to perform a cookie audit and begin to take steps towards legal compliance.
Our hope is that we can make the process of performing a tracking tag and cookie audit as pain free as possible and as cost effective as possible.
But, beyond just the first step of performing a cookie audit on your website, our hope is to also grow into providing website operators with compliance tracking solutions so you can eventually become "certified" in how you handle cookies and report on how they are used.
With that in mind, what started out as monitr.com three months ago has now been rebranded as Tagcert.
It means just what it says, we want you to be "tagcertified" and aware of every third party tag and cookie in use on your website.
We feel the name is memorable and captures exactly what we hope to help you do as the May 2012 deadline for cookie compliance approaches in the UK.
Same vision. Same people. Same commitment to helping you deal with the EU and UK cookie laws.
Saturday, December 3, 2011
Friday, December 2, 2011
Cookie Law In Spotlight Again With AOP
The Association of Online Publishers (AOP) has another good guest post highlighting the impending deadline for cookie compliance in the UK.
In summary, the new legislation requires businesses and organisations to receive informed consent before dropping cookies on computers within the EU, irrespective of where the website is hosted. This means that even US sites need to be compliant for site visitors residing in the EU. In addition, publishers are liable for 3rd party data collection and utilisation activities.
As a reminder, the directive suggests that publishers do three things:
1. Have an audit performed as soon as possible to determine what type of cookies and similar technologies you use and how you use them. Then classify what is ‘strictly necessary’ vs. ‘requires consent’, and remove highly intrusive collection channels.
2. Assess how intrusive the cookies are compared to your business expectations/requirements and legal requirements.
3. Develop a plan and decide which solutions you will implement to obtain consent. Relying on browser settings is not sufficient. This plan must be implemented by March 2012.
You can perform a tracking tag and cookie audit in a matter of minutes with Tagcert. More info.
In summary, the new legislation requires businesses and organisations to receive informed consent before dropping cookies on computers within the EU, irrespective of where the website is hosted. This means that even US sites need to be compliant for site visitors residing in the EU. In addition, publishers are liable for 3rd party data collection and utilisation activities.
As a reminder, the directive suggests that publishers do three things:
1. Have an audit performed as soon as possible to determine what type of cookies and similar technologies you use and how you use them. Then classify what is ‘strictly necessary’ vs. ‘requires consent’, and remove highly intrusive collection channels.
2. Assess how intrusive the cookies are compared to your business expectations/requirements and legal requirements.
3. Develop a plan and decide which solutions you will implement to obtain consent. Relying on browser settings is not sufficient. This plan must be implemented by March 2012.
You can perform a tracking tag and cookie audit in a matter of minutes with Tagcert. More info.
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